Euphoria is an HBO TV series following a variety of stereotypical high school students. The characters in the show each have their own unique and distinct look, and it is evident that Euphoria-style makeup is trending in youth culture. Each character in the show goes through significant character development with their makeup looks developing alongside them. These looks incorporate texture, color, and line work in a unique way. The show premiered in 2019, and its relevance to the fashion and makeup industries continues to grow. In terms of characters, there are four main contributors to the popularity of this makeup style: Jules Vaughn, Maddy Perez, Cassie Howard, and Kat Hernandez.
Jules Vaughn
Jules’s makeup aesthetic is the most recognizable from the show with her look consisting of chunky glitter, dynamic shapes, and a variety of warm colors. Through the show, Jules’s makeup grows in complexity and develops into a strong descriptor of her emotions. Now, makeup looks that resemble this actor are becoming more mainstream in everyday life.
Maddy Perez
Maddy will never be seen on the show without a strong eyeliner look. Depending on the event, Davy will add 3D elements such as pearls and rhinestones to intensify the look. Maddy is a strong and bold character, so her makeup and wardrobe depict that. These 3D elements and bold lines have made their way into modern makeup looks, and will most likely stay for a long time.
Cassie Howard
In the show, Cassie is Maddy’s best friend and thus her makeup is a similar style. This being said, Cassie and Maddy could not be more different. Cassie’s look consists of lighter colors, lines, and motifs. Cassie’s signature color is baby blue, and her looks tend to be more whimsical and light. This style of makeup ties into different aesthetics in the modern fashion world representing looks that favor cottagecore, fairy core, and other light-themed aesthetics seen in the show.
Kat Hernandez
Kat is the show's designated “edgy” girl. Her makeup is also very similar to Maddy’s as she is another of her close friends. With that in mind, Kat’s looks tend to be more drastic and aggressive. Kat is confident and in charge of her own destiny, and her bold looks have been recreated by countless people.
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